How Your Donation is Used
Performing at Brott Music Festival concerts is only one aspect of the National Academy Orchestra’s activity. The NAO places particular emphasis on entrepreneurial skills through master classes and seminars. It also incorporates a real-to-life rehearsal and performance schedule as part of its training programme. These are aspects of a musician’s life which are not taught in school, and help to “arm” the apprentice with real life skills and knowledge with which to make a successful career in the music field here in Canada and around the world.
The NAO Adopt An Apprentice Program gives our audience and local businesses an opportunity to put a face to their donation. Every dollar goes toward making the experience of each apprentice musician a full and rewarding one this summer, from covering operating costs such as venues, post rehearsal and post-concert receptions to absorbing some of the costs of a self-promotion and publicity seminar, complete with a day-long photo shoot by Toronto marketing guru Liz Parker. Ms Parker is Canada’s pre-eminent marketer of classical musicians and is renowned for her creativity in marketing young up and coming players with exciting marketing materials.